Client: Kia // Agency: David & Goliath // Directed by: Jake & Scott Friedman // Interactive Studio & Production: Wildlife
Wildlife partnered with David&Goliath and KIA to handle soup-to-nuts production on "Blink Griffin", a digital staring contest featuring LA Clippers superstar Blake Griffin. The launch coincided with the release of KIA's new spot "Showdown" which premiered during the NBA's Christmas Day games. Wildlife produced and directed the digital live-action shoot of Blake, handled all VFX and motion graphics, and developed the game, leveraging facial and eye recognition technology and users' webcams to create a true showdown with Blake.
In the process, Wildlife redesigned KIA's official Tumblr page and generated dozens of pieces of social content (Vines, Instagram Videos and GIF's) to spread awareness for the campaign.
Vitals: This execution was built in HTML5 leveraging custom facial recognition, point tracking, eye detection, and D3.js for score data visualization. High scores logged via Facebook Connect and JSON for near real-time score registration.