14Four loves video games. So do teenagers. But teenagers can also be scary drivers. So when the The Marketing Arm asked 14Four to help create an arcade-style driving game for State Farm to promote teen driving safety, they jumped into the driver’s seat (see what we did there?). The game features a 3-HD monitors array and cockpit/driving pod to immerse the user. It was part of the State Farm booth at the largest Auto Shows in the US (Detroit, LA, Chicago etc). The game was created using Unreal Engine 4, 3DSMax, and play’s like a timed obstacle course. Teenagers loved playing, and hopefully we made the roads a little safer in the process.


CASE FILM