Official Trailer

What better way to excite consumers about the new Subaru WRX model than to promote a fake movie about a country girl being swept off her feet by a handsome drifter (Sponsored Rallycross Driver Bucky Lasek) and going for the ride of her life. Carmichael Lynch created this amazing campaign and they tapped 14Four as their partner to develop a site experience that employed video, animated gifs and images as promotional materials for users to get the word out. Buckle up.