Tech Knit, Nike’s latest performance clothing line, hit the market on February 4th. For the announcement, Nike wanted to create a special experience that would tell a story; one that illustrates the activity and extremes of one’s day, and outlines the need for such a clothing line. We collaborated with Chicago design team, Studio 424, to create an interactive timeline that followed and photographed two athletes throughout a single day (7AM-9PM). Each athlete wore a tracking device to monitor their activity and the ambient temperature of the room, which would then be visualized in the web app.
Intelligently load 1400 individual photos (no video). Mobile + cross browser support. Sequence photos and data into an interactive timeline with scrubbing, and autoplay capabilities.