With the help from users around the World, the Barclaycard Gift Grab game helped donate 5,000 toys and books to Toys for Tots for the #GiftItForward campaign. The custom HTML5 web and mobile game performed extremely well, and was played more than 250K times over its two month lifespan. By playing the game and acquiring digital prizes, users increased the total gifting goal, grabbed a spot on the leaderboard, and were entered into a weekly giveaway.
Mobile and desktop friendly HTML5 game. Secure social leaderboard w/ daily user progress. Tweet for turns functionality. Charity metric.