Nestlé brands Cailler Chocolate, a 200-year-old Swiss brand, is taking the innovative approach of introducing the chocolate through pop-up retail store activations in airports and shopping malls featuring Samsung Gear VR headsets.
Nestlé is on a mission to bring fine chocolates to the US. In 2015, Nestlé began selling Cailler chocolate beyond Switzerland as part of their movement into the super-premium chocolate market. What better way to make an introduction after tasting the chocolates is to give everyone a tour of where and how they were made through the power of VR.
One of their objectives is to give users a sensory experience of the chocolates. This was accomplished through sampling, ingredient education, and virtual reality. The Groove Jones team was asked to produce a :90 VR experience utilizing 360º videos shot in Switzerland, showcasing their famous factory, the cows that produce the regional milk, and the chocolatiers preparing delicious treats.