Nestlé brands Cailler Chocolate, a 200-year-old Swiss brand, is taking the innovative approach of introducing the chocolate through pop-up retail store activations in airports and shopping malls featuring Samsung Gear VR headsets.

Nestlé is on a mission to bring fine chocolates to the US. In 2015, Nestlé began selling Cailler chocolate beyond Switzerland as part of their movement into the super-premium chocolate market. What better way to make an introduction after tasting the chocolates is to give everyone a tour of where and how they were made through the power of VR.

One of their objectives is to give users a sensory experience of the chocolates. This was accomplished through sampling, ingredient education, and virtual reality. The Groove Jones team was asked to produce a :90 VR experience utilizing 360º videos shot in Switzerland, showcasing their famous factory, the cows that produce the regional milk, and the chocolatiers preparing delicious treats.

An animated 360º graphic introduces the participant and transports them across various scenes. Immerse yourself in our world of meltingly smooth chocolate – for an indulgent journey through the history, tradition and art of chocolate-making of Switzerland’s oldest chocolate brand. VR helps achieve this.

An animated 360º graphic introduces the participant and transports them across various scenes. Immerse yourself in our world of meltingly smooth chocolate – for an indulgent journey through the history, tradition and art of chocolate-making of Switzerland’s oldest chocolate brand. VR helps achieve this.

It is a very unique brand and very unique product...It has strong Swiss heritage and it’s the oldest chocolate brand in existence
— Sandra Martinez, Head of Confectionery Strategic Unit