The team at 14Four partnered with Struck to launch a beautifully redesigned website for Icon Fitness to showcase their brands in a unique way. While the old site was static, stale, and lacked visual interest, the new site's fresh design and unique interaction design concepts are more reflective of Icon's innovative approach to fitness.
Upon scroll, users are navigated horizontally through the experience, which incorporates subtle animations and interactive elements. Users may also jump to specific pages, using the provided menu or arrows. Blog posts, videos and news articles are easily managed through a Craft CMS, and job postings are pulled in using the Jazz API.