Minneapolis based, Carmichael Lynch won the GNC business earlier in 2014 and immediately looked to Wildlife to help launch GNC's completely re-designed website and in doing so, GNC's "Beat Average" campaign. Users could upload a photo of themselves 'beating average' in various ways, and caption the photo explaining exactly what they do to 'beat average'.

Vitals: Design, Front End Development (HTML5 Responsive Layout), Custom Meme Generator (HTML5 Canvas, Responsive) Custom CMS and UGC moderation tools