Sibling Rivalry Studio help SyFy Network "Imagine Greater" in these refreshed identities by letting the programming and content speak for itself. While Sibling Rivalry did not alter the SyFy logo, the clever use of size and scale retain the existing brand equity while placing SyFy's content front and center for the viewer.

We’re returning to high-end cinematics for good science fiction”
— Ben Cochran, VP Creative Director @ NBC Universal