Nest is inviting people to find out how bizarre events unfolded in an integrated campaign for its security cameras, taglined "Mystery Solved."
The campaign, created in-house at Nest and directed by Norton of production company Pet Gorilla, includes print ads that depict strange situations -- such as a car sinking in a swimming pool or a runaway lawmower-- and invite the viewer to go online and check out the video footage of how it happened.
The gist of the message is that, with Nest Cam connected to your phone 24/7, no mystery will ever go unsolved. In addition to the Creativity Editor's Pick, the campaign picked up some ink in Fast Company and Mashable. Click below to read the other articles and make sure to peep the case film below.