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I could not be more excited to share the best of Q3 with you. We are stacked with new work for brands like Apple, Netflix, The North Face and CBOE - the latter had been in the works for over a year and is a true testament to what happens when you allow a director the freedom to create from the ground up, this is Eleanor at it's best (more on this below). Also, we've got a special sneak peak of a brand new (about to officially launch) production company, Field Unit…IYKYK.
So, before the Q4 end-of-year rush begins, let's take one last look back at the quarter that was and celebrate the work, brands, artists and studios that made it all happen.
Obligatory Disclaimer: this quarterly newsletter is intended to be a celebration of good news and good work done by good people that you, the valued and respected recipient ought to be aware of. That being said, if you are not convinced that you are worthy of the information contained herein then you can unsubscribe below, no hard feelings. Once again, we welcome you to the edge. This is where we live. We like it here and we think you will too.
New York, NY - When Totinos Pizza rolls are only 10 for $1, it makes you rethink the concept of "value" all together. Edited by: Dave Otte.
Los Angeles, CA - What am I looking at? Think how many times a day you ask yourself that exact same question. Fortunately with Gemini AI you can confidently know exactly what you're looking at. Edited by: Lorenzo Bombicci.
New York, NY - If you want to be in this business then you need to keep your code words straight. Leo tries to guess Peyton's "secret code word" in this clever crossover for ESPN and Paul Thomas Anderson's One Battle After Another. Edited by: Lawrence Young.
Los Angeles, CA - It's finally out for the world to see! Kogonada's latest feature film, "A Big Bold Beautiful Journey" hit theaters last week. The film stars Colin Ferrel and Margot Robbie in what is essentially a children's fantasy device for a grown-up audience. It's a drama about love, loss and the fear of commitment. Who can't relate to that?
Los Angeles, CA - It is back, Monday Night Football is upon us and we are so ready. Continuing their relationship with ESPN and MNF, this is not just an ordinary sports promo - it serves two purposes: to get audiences around the world ready for the NFL season and to prepare audiences for what they are about to experience with the launch of Tron:Ares on October 10. Directed by: Ben West & Duncan Elms.
Los Angeles, CA - Apple's annual September iPhone announcement has come and gone, but we're still reeling about some of the other products that were announced. The AirPods Pro 3 has just been released with a slew of new features and fidelity for even the most discerning audiophile. Directed by: Duncan Elms.
Los Angeles, CA - Black Rabbit is the hottest thing on Netflix. It blends the drama of running a high-end kitchen/restaurant with well...crime. Each episode in this limited series has its own unique and surreal title sequence brought to life using the unique and recognizeable styles of Neil Kellerhouse & Margherita Premuroso.
Los Angeles, CA - Fiji water is Earth's Finest Water. It's signature rectangular-shaped bottle conjures dreamy island scenes of tropical thunderstorms falling into a pristine rainforest, where it filters through volcanic rock and into an untouched artisian Aquifer. Director, Nadia Tzuo (Shogun, The Last of Us, House of the Dragon) takes us on a visual journey showcasing exactly what makes this Earths Finest Water.
Los Angeles, CA - Origin stories are not just for super heroes, we all have one; a beginning. Our origins are unique and incredibly personal stories. To launch their new line of jewelry, De Beers wanted to create something unique and one of a kind. This hand-drawn and animated spot from Ben Woodlock not only visually shows us that we are all unique, but reinforces the understanding of where we are from.
Los Angeles, CA - Imagine if you will, a world where there are no options. A world that makes you believe that you are being presented with them, but in fact your choice is really between A or…A. In this spot we get a glimpse of this world and, it's really not that interesting. The world is better with options, something that I think we can all agree on; as depicted in this hero :60 for CBOE directed by Adrian De Sa Garces.
Los Angeles, CA - A surreal and striking portrait of the immanent and transcendent beauty of life. This brand anthem for Woolworths submerges audiences in lyrical and sensory visual poetry by using snapshots of our world. Directed by: Zee Ntuli.
Los Angeles, CA - When your imaginary mobile rings, you'd better answer. Just remember, you're never alone outside. Directed by: Zee Ntuli
Los Angeles, CA - Yes, always open another. Especially if nobody's driving. Check out the latest work from our newest signing. Directed by: Danielle Goetz.
Los Angeles, CA - Bonus: I'm letting you in on a sneak peak at a production company that is about to launch. The anticipation has been mounting and while a full launch is planned (very soon), I am giving you a little taste of what you can expect from Field Unit: this is the 2025 Back to School campaign for The North Face, directed by: Aimee Hoffman. Like what you see? Click here to peep a little more of Aimee's signature style.
These are just a few of our favorite things. You can always get the full rundown at obsidianreps.com. If this email was forwarded to you and you'd like to receive quarterly updates, smash that subscribe button.
For everything: much love, much respect.
Love, The Operator.